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#2572 of 3,809 books · #39 in Business & Economics

Shortlisted for the National Book Award for Nonfiction (1968).

The United States is no longer a free-enterprise society, Galbraith argues, but a structured state controlled by the largest companies. Advertising is the means by which these companies manage demand and create consumer "need" where none previously existed. Multinational corporations are the continuation of this power system on an international level. The goal of these companies is not the betterment of society, but immortality through an uninterrupted stream of earnings.

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Publisher
Princeton University Press
ISBN-13
9781400873180
Topics
Corporate powerConsumerism and advertisingIndustrial capitalism

Awards

Other awarded books from John Kenneth Galbraith

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