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The Art of Choosing cover

The Art of Choosing

Sheena Iyengar

0

awards won

3

score

#3267 of 3,809 books · #442 in Science & Technology

Shortlisted for the Financial Times and Standard Chartered Business Book of the Year Award (2010).

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences.

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Publisher
Hachette UK
ISBN-13
9780748117444
Topics
Decision-making psychologyBehavioral scienceCulture and choice

Other awarded books from Sheena Iyengar

Sheena Iyengar has no other awarded or shortlisted books yet.

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