The New Industrial State
The United States is no longer a free-enterprise society, Galbraith argues, but a structured state controlled by the largest companies. Advertising is the means by which these companies manage demand and create consumer "need" where none previously existed. Multinational corporations are the continuation of this power system on an international level. The goal of these companies is not the betterment of society, but immortality through an uninterrupted stream of earnings.
- Publisher
- Princeton University Press
- ISBN-13
- 9781400873180
- Genre
- Topics
Awards
- National Book Award for NonfictionShortlistedMajor(1968)
Other awarded books from John Kenneth Galbraith
- Economics and the Public Purpose (2001)0 wins · 4 score
- Money: Whence It Came, Where It Went (2017)0 wins · 4 score
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