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The Long Tail: Why the Future of Business is Selling Less of More cover

The Long Tail: Why the Future of Business is Selling Less of More

Chris Anderson

0

awards won

3

score

#3372 of 3,809 books · #98 in Business & Economics

Shortlisted for the Financial Times and Standard Chartered Business Book of the Year Award (2006).

The Long Tail introduces the business world to a future that's already here. In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. The Long Tail won the Gerald Loeb Award for Best Business Book of the Year and was a New York Times bestseller.

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Publisher
Hyperion
ISBN-13
9781401309664
Topics
E-commerce and digital marketsNiche marketingConsumer demand economics

Other awarded books from Chris Anderson

Chris Anderson has no other awarded or shortlisted books yet.

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